Overlapping in Distributed Product Development
نویسنده
چکیده
Market and technology changes have brought about new characteristics of product development. One of the most significant changes from the traditional to the new paradigm is the change from sequential and collocated product development process to overlapped and distributed process. This paper explores the appropriate overlapping policy in distributed product development. Firstly we developed a system dynamics model for overlapped product development in which upstream evolution, downstream sensitivity, and resource constraints are explicitly simulated. Then the analysis is done based on the model and the data from a mobile phone development project. The simulation results show that it is very dangerous for a company to develop innovative products with distributed teams. Not only coordination difficulty but also wrong overlapping policy makes delay unavoidable for the distributed and highly innovative projects. The simulation results are empirically proven by our experience in the consumer electronics companies and previous literature.
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